Natalie Mhassel and Alanna Jowers are two American fashion designers based out of Brooklyn, New York. They are the driving force behind the startup label Natalie & Alanna that began in 2010.
Natalie and Alanna both attended the Art Institute of Fort Lauderdale. Alanna went on to continue her studies in fashion at FIT NY, graduating with a bachelors and having a strong focus in sports wear, while Natalie continued her studies in fashion at AIU London focusing on marketing. With a friendship going back to middle school, they have always discussed moving to NYC to start their own label.
“Our inspiration comes from music, art, various sub cultures, photography, and cinema. We are all about pushing boundaries and rebelling in a way when it comes to our work. By mixing different fabrics together and using colors people haven't considered in a while, we want to say something by creating clothing truly special our customer feels something when they see or wear our clothes. This is what makes us excited when we design.”